Today NDTC. Companies are proud to announce the launch of the new Brand identity as part of the ongoing evolution of our brand. Our professional profile has grown and evolved over the last 10 years, and now it is the ideal opportunity for a change.
NDTC. Companies were established in 2011, including a group of subsidiaries with a shared vision and business philosophy that collaborate together in various sectors including: legal and investment consulting; development and management of international cooperation (G2G) projects; distribution of security, rescue and disaster relief equipment.
– NDTC & Partners specializes in providing legal advice to prestigious corporations and in numerous legal issues. Founded by an elite team of lawyers with a strong foundation of legal knowledge and extensive experiences, NDTC & Partners has been collaborating with various customers that have been nominated in the honored Global Fortune 500.
– NDTC Consulting is a subsidiary majoring in strategic advisory for foreign direct investment projects, as well as in promoting, co-implementing and co-managing international cooperation (G2G) projects between Vietnam and other countries.
– NDTC Fire & Security is a leading distributor in Vietnam of equipment for firefighting, search and rescue, disaster control, public security and defense services across the country with connections across diversified areas around the world.
– NDTC Foundation is founded specifically for charitable purpose funded by NDTC. Companies, targeting mainly on poor, disabled children who are living within ethnic remote areas of Vietnam.
To prepare for a new stage of development, NDTC. Companies announced a new brand identity with greater professionalism and synchronization, affirming its credibility with customers. The new brand identity set includes a full range of publications such as logos, business cards, brochures, envelopes, letterheads, etc. This change is a crucial part of the plan to elevate the brand, we have altered our logo to reflect who we are today and to symbolize our dynamic future.
Our decision to use a 4-intertwined-Bodhi-leaf design in the logo was inspired by the philosophy of the Four Noble Truths in Buddhism. Transliterated from the Sanskrit word – Bodhi, the image of Bodhi tree crystalizes the Buddha’s cultivation, hard work and enlightenment. Besides, the hidden image of the hearts expresses an emphasis on kindness and goodwill. These two meanings also crystalize NDTC. Companies’ mission and business philosophy: starting a business in various Community service sectors (environment protection, clean-green energy development, healthcare, fire prevention, rescue, disaster response, etc.) and contributing to the development of society.
Colour “Deep Brown” means simple, rustic, durable and stable, standing for the Earth (symbolizing Yin). Colour “Golden” retains a sense of energy and warmth from the Sun. The two colours is the harmonious combination of Yin & Yang, blending into one seamless whole, as perfectly reflecting the principle of formation and operation of the universe, heaven and earth.
The logo with a 4-intertwined-Bodhi-leaf design (based on the philosophy of the Four Noble Truths in Buddhism), indicates how focused we are on our 4 founding principles:
– Dedication to Long-term Relationships
– Uncompromised Trust
– Professionalism of International Standards
– Social Responsibility
The image of 4 Bodhi leaves also symbolizes the close association in the 4 organizations of NDTC. Companies: (1) NDTC & Partners, (2) NDTC. Consulting, (3) NDTC. Fire & Security, (4) NDTC. Foundation.
The 4-Bodhi-leaf detail is centered above with accompanying letters in a reasonable proportion. The shape of 4 Bodhi leaves is designed as if it is constantly rotating, to create the impression of a dynamic cycle that denotes ongoing development of all companies with shared vision and business philosophy.
Slogan “Sustainability & always to the Community” conveys our message that reflects the companies’ shared vision and business philosophy: We generate value from sustainability and contribute to the development of society.
According to the NDTC. Companies’ Board of Directors, the new Brand Identity stylized by elements of prosperity and growth, will mark the beginning of a successful new chapter in the growth and impact of our work, to better serve and meet the needs of customers. Going forward, with the goal of “Sustainability & always to the Community”, NDTC. Companies hope to receive continued support and cooperation from valued customers and business partners in the near future.